Our style icon, true muse and all-time favourite. Loulou represented everything that is great about fashion. She was original – never copycatted a look from the runway. She celebrated her own style with extravagance, innate glamour and free-spiritedness. She was quintessentially elegant in her own way.
“It’s impossible to talk about Loulou without referring to her family.” Kenneth Jay Lane
From her early years, Loulou was exposed to the fashion world. She was born in London on May 4th, 1948 to a French count, who was a publisher, and a renowned British model, Maxime Birley, who was a beautiful and fearless woman. “One night, she encouraged me to cut her hair really short and then put Kiwi boot polish to make it shine,” said Huber the Givenchy, who was taken by Maxime’s bold attitude.
Loulou’s fashion style was also greatly influenced by her maternal Irish grandmother, Rhoda Pike — a flamboyant individual, chic with a bohemian twist, who often wore a handful of Chanel brooches, a Spanish shawl wrapped around her waist with a Chanel skirt underneath. Rhoda used to make her own necklaces and then organised exhibitions to sell them. “She looked quite different from everyone else. She initiated a dynasty of glamour and chic“, said Givenchy, who was a great admirer of both Rhoda’s and Maxime’s style. In a nutshell, Loulou was the descendant of a line of exceptionally stylish women.