Today, Nasiba has a dedicated online store, hosts pop-up shops across The Middle East and Europe, and has more than 37K followers on Instagram, all the while preserving Saudi culture and its traditions.
What inspired you to create your own fashion label?
When I came back to my country, I saw a lack of ready-to-wear for the modern Saudi woman. There were only international brands like Gucci and Chanel that were super expensive, but no up-and-coming designers like I had seen in London. I remember telling myself “I wish I could do something like this”. And so, in 2012, I came up with my own fashion line and launched my first collection. Some of my designs include modern abayas that I make shorter, more practical, with pockets, and more colorful. You have to remember that Saudi fashion for women is an abaya. It’s such a beautiful item to have on top of clothes, and we want to hold on to our own culture.
How would you describe your relationship to vintage fashion?
A lot of it comes from my parents! My dad used to collect ties. When he passed away, there were so many that I decided to upcycle them for some skirts and tops — it’s a beautiful mix. My mum gave me a lot of her old scarves, which I also use for some dresses and kaftans. She has a lot of vintage Chanel bags and jewellery that I love to borrow! I also love Yves Saint Laurent and I still have pieces from when he used to design. I keep all of these things as they are part of my design process. The end product inspires me and helps me visualise my creations.