As a fervent ambassador of Latin American designers, Bogotá-based Talamas proudly shares who she is wearing on her Instagram account. She also has a dedicated account called @postcardsfromlatinamerica, a love letter to the region and its wonders.
What was the most valuable fashion-related advice you got when you were editor-in-chief of both Vogue Latin America and Vogue México?
First impressions count, so always look the part. I grew up in Miami to a Cuban mother and was therefore very familiar with Latin culture since birth. However, it wasn’t until I actually lived and worked in Latin America that I understood the paramount importance Latins place on appearances.
One example was when I was based in Mexico as Fashion Editor of the magazine. After working late the previous night, I arrived at the office sans blow-dry and little make-up in order to squeeze in an extra hour of sleep. It was a Friday, I had no appointments or meetings scheduled, so I applied the American “Casual Friday” dress code — I looked pulled together yet perhaps not impeccable.
My boss scolded me immediately upon entering her office. She said, “First of all, you set the example for the junior staff. Second of all, we work in a big office with several other magazines, one never knows who they may run into.” Sure enough, that day I came across a client visiting another editor. This advice, however difficult it may be to apply at times, has always proven advantageous.
© Manuela Montañez Guerra