Vintage decoded
by 4element team

Mrs Prada: The Story behind the Italian powerhouse

One of the most iconic fashion houses in the world. Prada, the leading force of fashion is known for its constant strive for innovation and anti-trend approach. It has an exceptional knack for flipping the status quo. Yes, Prada has a habit of taking ‘good taste’ classics and turning them into something strange. Behind the fashion is Miuccia Prada, the label’s creative director. A fiercely independent Italian lady with a desire to stand out from the crowd. If you really want to understand Prada, you must start with Mrs Prada.