In 1992 Prada introduced its little sister, Miu Miu. The new brand was inspired by Miuccia’s personal wardrobe and named after her own nickname. Miu Miu collections are filled with avant-garde, provocative, vivacious designs focusing on youthful sensibilities and edgy sartorial choices. Collections are flirty, coquettish with a hint of rebel chic. As Miuccia Prada herself, Miu Miu is known for celebrating “ugly chic”.
“Ugly is attractive, ugly is exciting…Ugly is human. It touches the bad and the dirty side of people.” Muccia Prada
Miu Miu channels the spirit of Miuccia Prada where the eccentric style and courage to constantly redefine your fashion approach are widely celebrated.
“When I started, everybody hated what I was doing except a few clever people. Because it was not for the classic ones — there was something disturbing. And for the super trendy, avant-garde-ists, it was too classic. I always like to move in that space, never please anybody.” Miuccia Prada
Some time ago 4element decided to include Miu Miu jewellery among our exquisite jewellery collection. We hope that once you decide to put on Miu Miu jewels you will discover Miuccia’s spirit and take pleasure in being satire while remaining chic.