ELEMENTAL
by 4element
Every jewellery piece holds a story. Extraordinary anecdotes about incredible people who created it, wore it or owned it. There are wonderful places and magnificent celebrations that wined and dined our jewellery pieces. Finally there is the exceptional fashion industry: editors, stylists, photographers and magazine teams which, with 4element’s help, are pivoting new inspiring styles. Here you will find all the intriguing stories and with Elemental’s help you will uncover an unprecedented side of the 4element jewellery pieces.
A study of the choker
It is time to put the spotlight on the mainstay piece of our jewellery box – the iconic choker! The jewel that adds definition to your look: with a rock and roll edge when embellished with crystals or sensual appeal when accompanied by a seductive velvet ribbon. Throughout the times, the choker was perceived as a powerful piece of jewellery. A royal gem worn by the queens, a gender-bending...
Spring colours, inspired by Voir Magazine
Warm sun rays, blooming flowers, longer days and finally a pop of fresh colour – aren’t we all in need of Spring? We’ve got just the right thing to brighten your days! A vibrant new shoot, styled by the excellent Jyoti Matoo, Editor-in-Chief of Voir Magazine. Let’s be inspired by the electrifying neon hues, exhilarating styling and of course dashing jewellery from our very own...
Abracadabra: Jewellery as talismans, looks inspired by Vogue
For some of us they promise to boost wellbeing, for others bring luck or calm nerves. Star, shell and heart shaped bejewelled objects of desire – the powerful charms that give us strength, energy and protection. For a long time people have been adorning themselves with protective amulets, talismans charged with colourful stones, shimmering crystals and elegant pearls to ward off misfortune....
Sex And The City’s jewellery box
Dresses, bags, shoes and finally jewels – one of the most anticipated reboots filled with fashion has just ended. Carrie Bradshaw and her fashionable friends have yet again stolen the show with their take on everyday outfits. As big fans of the original show we decided to focus on the most flamboyant and joyous jewellery pieces from the iconic show. So enjoy our take on the SATC jewellery...
Cosy chic – it’s time to element your knitwear
Chunky knits, oversized cardigans or knitted dresses – it’s the season to embrace your knitwear! What better way is there to embellish your favourite cosy attire than by adding some spectacular sparkle? Yes, we are here to element your wonderful woolens so you can shimmer and glimmer this winter.
